Data Privacy Statement of Living Bytes Kundenbindungs- und Kundengewinnungsprogramme GmbH

Welcome to our website and thank you for showing an interest in our company.

The protection of your personal data and your privacy during your visit to our website is very important to us. For this reason, we would like to provide you with information on how we handle your personal data (“data”) below.

We reserve the right to amend the information contained in this data privacy statement from time to time. We therefore recommend that you take the time to read this privacy statement at regular intervals.

1. Responsible body

The responsible body, as defined by the General Data Protection Regulation (GDPR), is Living Bytes Kundenbindungs- und Kundengewinnungsprogramme GmbH, Holsteiner Chaussee 183a, 22457 Hamburg, tel.: +49 40 / 55 620 34 - 0, fax: +49 40 / 55 620 34 – 60, email:

2. Data protection officer

The data protection officer of the responsible body – responsible for the processing of data – can be reached at:
Dr. Nolte Datenschutz & QM
Dr. Uwe Nolte
Am Ziegelteich 44b
22525 Hamburg

Tel.: +49 (0)40 / 55 620 34 0

3. Purpose and basis for processing personal data

a. When visiting our website

We automatically collect and save information (log files), which your browser transmits to us. This information includes:

  • Browser type/version
  • Requested URL
  • Date and time of server request
  • Email address

The data that you potentially provide to us is saved and deleted, separately from your other data, at the latest after one week. This data is not linked to your other data.

This data is collected and processed to enable use of our website (connection set-up), ensure permanent system security and stability, help us manage the network infrastructure and enhance our Internet offer, provided that this is required to safeguard the legitimate interests of the data controller (§ 6 (1) (f) GDPR). In addition, we use cookies and web analysis services when you visit our website. Refer to points 6 and 7 for more information.

b. Queries via our contact form/by email

If you have questions of any nature, we provide the option of contacting our customer service team in accordance with § 6 (1) (f) GDPR. Sharing your personal data with us is always voluntary. If you wish to use our contact form, you need to enter the requested personal data in the respective mandatory fields (e.g., first name/last name, email address) so that we can process your matter. The purpose of collecting your personal data is to identify you and to respond to your enquiry. Our legitimate interest here is the commercial necessity of being able to contact potential new customers.

The personal data you share with us through queries sent via the contact form or by email will be stored until a response is given, and subsequently deleted, unless we are required to keep such information due to applicable statutory retention periods.

c. Newsletter

We process your email address for the distribution of our newsletter on the following legal basis:

If you have given us your consent in accordance with § 6 (1) (a) GDPR.

If you have communicated your email address to us when purchasing goods or services in order to safeguard our legitimate interests in accordance with § 6 (1) (f) GDPR in connection with § 7 (3) of the Unfair Competition Act (UC); Our legitimate interest is based on our commercial interest in the execution of promotional activities.

You can unsubscribe to our newsletter at any time by revoking your consent or objecting to the use of your email address for promotional purposes. The bottom of each newsletter contains a link where you can unsubscribe to said newsletter. We may store email addresses for up to three years before deleting them on the basis of our legitimate interests, in order to prove that consent was previously provided. The processing of data is restricted to the purpose of a possible defence against claims. You may submit an individual deletion request at any time provided that it can be confirmed that consent was previously given.

4. Right to object

Pursuant to § 21 GDPR, you have the right to object to the processing of your personal data, ensuing from a legitimate interest on our part or that of a third party, on grounds relating to your personal situation or where the objection is directed against general direct marketing or direct marketing customised for you. In the latter case, you have a general right of objection, which is honoured by us without the need to specify any particular event.

If you wish to exercise your right to object, please send an email to or alternatively contact the responsible body (see point 1).

5. Forwarding data to third parties/recipients of data

We disclose your personal data to third parties if this is required to handle a contractual relationship in accordance with § 6 (1) (b) GDPR. This includes e.g., the forwarding of required data to service partners such as shipping providers. All personal data is, of course, treated in strict confidence. Our service providers are obligated by us to adhere to the strict requirements of the GDPR and may not use the data for any other purposes.

6. Cookies

We use so-called cookies on the basis of § 6 (1) (f) GDPR to make visiting our website more user-friendly and to enable certain functions to be used (e.g., order process). Cookies are small units of information that are stored in the main memory of your computer. A session cookie contains a randomly generated unique identification number, a so-called session ID. A cookie also contains information about its origin and storage period. These cookies cannot store any further types of data. You can delete stored cookies in your browser settings at any time.

If you do not want to use cookies, you can block their use in your browser. As a result, however, you may not be able to use all of the functions of our website.

The following cookies are used:


    Storage of a 32-digit session ID (session ID).
The ID is valid until the end of the session.

  • Premium shop language cookie:
    Storage of a language code.
The language code is valid for one year.

  • Premium shop shop cookie:
    Storage of a shop-internal ID.
The ID is valid for one year.

7. Use of pseudonymised usage profiles for web analysis

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”), on the basis of §6 (1) (f) GDPR. Google Analytics uses so-called "cookies", text files which are stored on your computer and make it possible to analyse your use of the website. The information that is generated by the cookie about your use of this website is usually transmitted to a Google server in the USA where it is saved. This website uses IP anonymisation. Your IP address is therefore abbreviated by Google, in principle within member states of the European Union or in the countries and territories of other signatories of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information on behalf of the provider for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website utilisation and Internet usage with respect to the provider.

Google will not associate your IP address transmitted by your browser within the framework of Google Analytics with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of the data relating to your use of the website (including your IP address) created by the Google cookie and the processing of such data by Google by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser plug-in or if you are using a mobile device, please click the following link to set an opt-out-cookie, which will prevent Google Analytics from tracking this website (this opt-out cookie only works in this browser and for this domain; If you delete your cookies in this browser, you will have to click this link again): Disable Google Analytics.

8. Rights of data subject

You have the following rights with regard to your personal data stored by us:

  • the right to information about your personal data stored by us pursuant to §15 GDPR;
  • as circumstances require, the right to have incorrect or incomplete personal data stored by us corrected or supplemented pursuant to § 16 GDPR;
  • the right to deletion (“right to be forgotten”) of your personal data stored by us pursuant to § 17 GDPR;
  • the right to have the processing of your personal data restricted or blocked pursuant to § 18 GDPR;
  • as circumstances require, the right to data portability pursuant to § 20 GDPR;
  • the right to object to the processing of your personal data pursuant to § 21 GDPR;
  • the right to revoke any consent previously given pursuant to § 7 (3) GDPR;
  • the right to file a complaint with a supervisory authority pursuant to § 77 GDPR.

For any other questions regarding the processing of your personal data or the exercise of one of the rights available to you, please send an email to

9. Data security

We have taken technical and organisational security measures to protect your data, in particular against loss, manipulation, and unauthorised access. We regularly update our security measures in line with technological developments.